Unit 3 - Research Techniques
Assignment 1 - Initial Research Part 1 - General Information Social action - this is when media is used as a creative tool to increase and inform the public knowledge about specific causes that are currently happening in the world in order for them to take action and get them to help make a change. Understand the nature and purpose of research: Primary research is information that has been collected first-hand; here is a list of primary research techniques: Questionnaires & Surveys - this can be done both online and in person in order to find out peoples opinions on a certain topic. This is a very common way to collect primary research Pros: It is a quick and easy way of gathering information from a collection of people It is a very affordable way of collecting data Cons: Answers may not be reliable as people may not be truthful with their answers If the questions are not understood pe...