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Unit 31: Social Action

Assignment 31.1 Task 1: Purpose and Impact of Social Action Social Action: this is when media is used as a creative tool to increase and inform the public knowledge about specific causes that are currently happening in the world in order for them to take action and get them to help make a change. Purpose and impact of social action : the purpose of social action is about creating an impact and a change within their targeted audience or a greater scale of people. An example of a social action documentary would be 'Supersize Me' . The purpose of this documentary is to make people aware of how fast food restaurants such as Mcdonalds can affect your health. In the documentary Morgan Spurlock eats nothing but Mcdonalds for an entire month and put his health at risk to show just how bad the food is for people. At the beginning he goes to the doctors and checks his health and doctors say that his body is healthy but once the month is over t...

Soundtrack Production

In this assignment I will be analysing and discussing the mood and meaning created for the audience by the audio content (music, sound effects, dialogue). The first scene that I am going to be talking about is the house explosion in Fast and Furious 7. The scene is roughly 3 minutes long and contains a variety of emotions within the scene with a sudden change of events. Throughout the entire scene it contains music in the background, sound effects and spoken work. At the start you see Brian (Paul Walker) leave the house with his son on a nice warm sunny day. To fit the scenery and mood, the music is calm and soothing and makes the audience seem like it is just a normal day. The scene mainly contains diegetic sounds such as when the little boy throws his toy car on the floor and when he claps his hands. A technique that I noticed while watching this scene is that whenever the mood or topic of narration turns negative or positive, the...

Unit 3 - Research Techniques

Assignment 1 - Initial Research Part 1 - General Information Social action - this is when media is used as a creative tool to increase and inform the public knowledge about specific causes that are currently happening in the world in order for them to take action and get them to help make a change. Understand the nature and purpose of research: Primary research is information that has been collected first-hand; here is a list of primary research techniques: Questionnaires & Surveys - this can be done both online and in person in order to find out peoples opinions on a certain topic. This is a very common way to collect primary research Pros: It is a quick and easy way of gathering information from a collection of people It is a very affordable way of collecting data Cons: Answers may not be reliable as people may not be truthful with their answers If the questions are not understood pe...